English Premier League giant, Manchester United has signed a partnership deal with Nigeria’s foremost beverage manufacturers, Chi Limited.
The agreement which was signed at the prestigious Old Trafford Stadium, Manchester, allow Nigeria’s market leader in fruit juices to use the legendary Manchester United crest, club imagery, players and other intellectual property on a range of products throughout Nigeria.
According to a press statement made available to LEADERSHIP Friday sports, with the partnership, Chi Ltd’s flagship brand, Chivita 100% fruit juice becomes the preferred soft drink of Manchester United in Nigeria.
While signing the agreement at Old Trafford, Chi Limited’s Head of Marketing, Probal Bhattacharya, said, “As the flagship brand of Chi Ltd, Chivita 100% will feature as the fruit juice of choice for the Manchester United team.
“As a company, we are proud to partner with such a reputed and successful club like Manchester United, whose tradition of excellence is in tandem with ours. We are confident that the partnership will further deepen consumer loyalty as well as ensure that millions of passionate soccer fans across Nigeria continue to refresh and rejuvenate themselves with Chivita 100% fruit juice and Chi’s other beverage offerings, as they relish every moment of the beautiful game.”
Also speaking at the event, Manchester United’s Managing Director, Richard Arnold, said: “We are delighted to have Chi Limited as an official partner of Manchester United. With over 30 years of experience, Chi has a commitment to the health and wellbeing of Nigerians, as well as producing high quality, market leading products.
You are welcomed.
ReplyDelete